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How attractive is another new marketing concept – really?
Location-based marketing does have a ring of slightly desperate and frighteningly intrusive promotions being shunted at you as you trot past a store but it may be an interesting marketing tool.
How many bottom lines do you have?
Apparently you need 3 - and they all begin with 'P' - that's handy. In the newly cool world of social marketing, according to international highbrow journal "The economist" a triple bottom line of profit, people and planet are where it's at.
Run Basecamp as a desktop application using Mozilla Prism
As we start to use Basecamp more for our project management, I am finding that just having it open as a tab in my browser is becoming quite difficult to manage. Thankfully Mozilla (the guys who give us FireFox) have stepped in and provided a neat little program called Prism.
NUFC - long term planning best practice
Been a bit quite on the black and white front here for a while. But I think it's worth dispelling the myth that newcastle United are a shambolic, under-achieving, over-supported, shareholder-exploited, worst-example-of-Premier-League-excess, prima-donna-littered excuse for a football club.Stefan Stern in the FT believes that Interim management can be the best way of injecting energy, strategy and momentum into an organisation.
Newsweek magazine says we now have "The first disaster of the Internet". So which famous law has this followed?
With some challenging thinking from Paul Kedrosky at Newsweek about why the Internet is to blame for the current financial tsunami (in brief: as it has created a perfect market of accessible, mostly free, information, why didn't everyone use that perfect market of accessible information to make correct decisions?), there must be a law somewhere that rationalises the market's behaviour. You know, something like the infamous Moore's Law: "The number of transistors on an integrated circuit will double every 18 months" (usually translated as the amount of information in computer memory will double every 18 months) or the well rehearsed Murphy's law: "If there are two or more ways to do something, and one of those ways can result in catastrophe, someone will do it".
Kreppa -the ultimate onomatapeia
What a great word - in Icelandic it means 'in a pinch'. Or it used too. Now it means ' in the s..t'. Apparently. And that's the Economist.
Now that's what I call creativity.....
Next Wednesday, September 10th, two protons will collide at something approaching the speed of light each with the power of an aircraft carrier traveling at 30 knots.
Death, taxes and good ideas from The Economist...
....things you can be sure of.
Who's Who?
The beauty of HDD and digital meant I just watched last Saturday's Doctor Who last night. Is it really possible that David Tennant's about to be regenerated? Is it plausible that the actor who's brought the behind-the-sofa genre back to life is about to lose his? Where plausibility and possibility are concerned I tend to put my faith in the scriptwriters. Following the 'you can't have too much of a good thing' philosophy, I suspect that there's some parallel universe thing going on (as does Lucy Mangan in The Guardian).