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Viewing entries tagged with 'sustainability'

How many bottom lines do you have?

Posted by Stephen Priestnall on 20 November 2009 | 0 Comments

Tags: Social marketing, sustainability, social profit

Apparently you need 3 - and they all begin with 'P' - that's handy. In the newly cool world of social marketing, according to international highbrow journal "The economist" a triple bottom line of profit, people and planet are where it's at.

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