Camping 2007
Targeted at a typical family who is interested in but relatively new to camping, the objective was to bring new people into the Cotswold brand, utilising expertise in camping equipment and the famous Cotswold tent shows held nationwide during the summer. Brand, promotion and event awareness ads were executed with a focus on Guardian readers and specifically a camping supplement sponsored by Cotswold. Also executed in store and online. Click on the images to see the work.