Project People wanted to set a benchmark for their global clients through digital transformation.

Positioning

 

Rebrand

 

Web build

 

Product development

The thought

 

The world is now your workforce

A working prototype that showcased an innovative approach to global recruitment

Project

A re-positioning programme of work

 

We created

A new refreshed look and feel for the website to represent a new positioning.

 

This involved working on an Information Architecture that would work within the existing platform whilst we evolved a full rebrand project.

 

In the meantime we built a prototype new product area that was then integrated into a launch marketing plan.

 

The next phase of the project was about launching a new digital platform, integrated with their candidate workflow, showcasing Project People’s digital transformation expertise as a global recruitment outsourcing business.