Read for Good were planning an expansion of their sponsored reading events and developing new products.

 

Schools needed to know about it.

Strategy

 

CRM

 

Salesforce build

 

GDPR

Project

 

Data and CRM strategy

We did

 

Evaluation of CRM activity and Salesforce environment. Creation of data lake approach to uniquely identify schools for targeting and supporting business case.

 

Having established a data approach, we refined the Salesforce DB structure for better usability, maintenance and integration with the website. We developed new forms and worked on CRM execution using the oomph provided CRM platform.

 

The idea is to make the act of customers (teachers) telling other teachers about the outcomes of sponsored reads as frictionless as possible.

The thought

 

Continuous engagement marketing