Kreppa -the ultimate onomatapeia

Posted by Jordan on 13 October 2008 | 0 Comments

What a great word - in Icelandic it means 'in a pinch'. Or it used too. Now it means ' in the s..t'. Apparently. And that's the Economist.

So come on - who will admit to being part of the reason for the current economic trauma? Surely someone would like to lay claim to influencing the biggest change in received wisdom since (including...) the collapse of the Soviet Union? 

In fact: Is capitalism any less flawed than communism? Come on Sarah P. let me know your views. Or perhaps you'll 'check it ahht 'n' come back to me laytrrr'.

Anyway, we all know better now.

Houses are for living in.

Savings are for a rainy day.

Risk is for risk takers. (And good luck to them by the way. What's the key word in the previous sentence. Clue: it begins with 'l').

And as marketers how do we behave? Take stock (sic) in a safe haven? Buy at the bottom? Make hay with new propositions to acquire new customers and growing market share while everyone else pulls in their claws? The truth is all of the above. Out job as marketers is to determine the best strategy for the products, market and business we're working with. That might mean spending less. It might mean spending more.

Have the balls to do either. Cut the Kreppa.