Now that's what I call creativity.....

Posted by Jordan on 5 September 2008 | 1 Comments

Next Wednesday, September 10th, two protons will collide at something approaching the speed of light each with the power of an aircraft carrier traveling at 30 knots.

The Large Hadron Collider (LHC) switches on at CERN next week to try and get to grips with how the big bang banged. Whatever agency the scientists appointed, coming up with names for some of the 16 fundamental types of particles such as gluon, up quark, charm quark, muon neutrino and tau deserves some sort of pencil.

Two fundamental questions seem to remain:

1. Where's the Higg's boson - which should exist if 'the theory of everything' is to be concluded-  but hasn't turned up to the party yet?

2. Will we all be eaten by a black hole next Wednesday? Decent and reasonable enough question but apparently not. Still, if anyone is able to place a bet on it not happening, then why wouldn't you?

What's this got to do with advertising?Not much but it's talking my mind off the saga at St James' Park for a few minutes at least.