Advertising squared. Some questions. No answers.

Posted by Jordan on 9 August 2007 | 0 Comments

How do you advertise an ad agency? Surely we should know best.

I know. Identify comms objectives, find target audience, consider what media they consume, plan communciations, then execute......
Did someone mention budget?
Of course within budget.
And resource?
We're bound to have a team free for a couple of ads and the website.
I see. Priorities?
It's VERY important.
More important then earning us fees then?
Er...
You'll provide all the sign off protocols that you demand of your clients too?
Come on, you've got my mobile number. Im always around.
Hmmm. You'll be writing the copy too for the home page?
I'll do it on the train.
Can I have a client project with a deadline, a budget and some objectives please?

Well, we have relaunched our website with (most of ) of work now displayed beautifully and we still have the rabbit (even though Simon pressed the launch button) and our Marketing Forum prospects can see what we do.

Of course it's not finished but you can always improve.

It's that easy. Thanks Mo. Thanks Adam. Thanks Spence. Very much.