Nice guys & Newcastle

Posted by Jordan on 8 May 2007 | 0 Comments

It would be remiss of me not to mention a changing of the guard at St. James Park. Good guy Glen Roeder steps down (with a light if unwielding push from the Board), wheeler dealer, dull football, rainbow coalition team man Big Sam Allardyce stpes in (Probably).
What do we think of this?
"Buy the shirt, live the dream" was the phrase loved by punters and shareholders both. Do we think Big Sam can release the pent up desires of a footballing Unitary State by bringing home silverware? If he does will that actually disappoint the masses that thrive on the reputation of being supporters of the biggest club never to.....(insert as appropriate)?

Here lies the dichotomy. I always thought my dream job would be Commercial Director of NUFC - then I thought how on earth do you market a thing that already has a 90% share of purse of most families within a 50 mile radius of HQ (excluding a little hub of disinterest around Wearside) - 100% on matchdays.

Surely it should just take a great manager who knows how to tactically to run a football match? Enter Ruud, Kenny and Sir Bobby. Zilch results.

OK Souness was a (big)blunder but the rest had form. And Glen was a return to loyalty in a club that hadn't been awash with that quality in the Boardroom for a while.

And who has been the closest to success? King Kevin whose only thought of a back four were the seats on the bus that the poker games was played from but whose marketing credentials - all the way back to that great smell of Brut - are unquestioned.

There you go Freddie. Install a brand guru as MD and let Terry Mac run the football team. It'd be a laugh anyway. Something we've been a little short of for a while.