Social networking. In or out?

Posted by Jordan on 20 August 2007 | 0 Comments

You know a trend is a convention when the ad world starts picking up on it...

Russel Davies might think of social networking as the new revolution but if we took away all the people talking about social networking in the social network, what would be left?

Who remembers those dated Year 2000 discussion about the next Web killer app after email? It's portals, no it's manage your own financial services, no it's trade affiliations, no it's advertising, no it's spinning trainers, no it's commerce.

Actually, it's just regular life, online. And email.

So what does bebo replace - talking? - getting a red face being turned down by a prospective date? And what about LinkedIn? Does anyone use it for anything except accepting invitations to LinkedIn?

I think this. Social Networking=Own life directory enquiries. With no telephone. And with pictures.
In 5 years we'll all do it. Even if we're 70 as then you have much more stuff to remember.