Cotswold Outdoor launches edgy new website.
Outdoor equipment specialist Cotswold Outdoor have this week launched www.stayontheedge.co.uk - a new forum-style website that gives both climbers and mountaineers an online base camp for mountain safety, spreading the important message about keeping your mountain senses sharp. It was conceived, designed and built by Oomph and aimed squarely at the mountaineering and climbing community, where even the most experienced members know you need to strike the right balance between the instinct for adventure and the instinct for survival.
With the valuable participation of the Plas y Brenin National Mountain Centre and support of the British Mountaineering Council, Cotswold and Oomph have created stayontheedge.co.uk as an independent mountain safety information source. The site's aim? Simple. To help make enjoying the world's mountains safer for everyone.
www.stayontheedge.co.uk gives newer members of the climbing and mountaineering community the opportunity to learn key safety issues and develop crucial skills. It also enables more experienced mountaineers to share their valuable knowledge with each other so they can better understand their individual limits and find the best way to safely overcome them.
The website has launched with a thought-provoking competition, where the members of one lucky UK climbing or mountaineering club will win themselves a prize worth over £2,000.
Vicki Owen, Marketing Director at Cotswold Outdoor, said 'Our DNA as an outdoor retailer is firmly grounded in expertise and affinity with real outdoor adventure enthusiasts, and we've always tried to maintain a range of products and to recruit and retain staff with real and relevant experience to climbing and mountaineering. This site and the partnership with Plas y Brenin is a great example of this commitment'. Stephen Priestnall, Planning Partner at Oomph noted 'Making a decision to focus on an online execution to a very tight community, naturally sceptical of advertising, has proven to be a real test of our media, planning, creative and design practitioners. The result is a piece of communication with genuine relevance and value to the audience, supported by great content from Cotswold and their partners.'
Cotswold Outdoor is one of the UK's leading retailers of outdoor clothing and equipment. With over 40 stores around the UK, Cotswold stocks all leading outdoor brands and helps people make the most of the outdoors with its uniquely enthusiastic approach to providing expert advice and service.