Insight Research goes deeper with Oomph
Insight Research Group, a leading healthcare & consumer global research company, has just launched their new website, created and built by Oomph at www.insightrg.com . Richard Gilmore, Chief Executive of Insight and Chairman of Cello Research, commented "there is as much art and intelligence to research as there is science and the sector is not great at making this clear. We worked with Oomph on a focused brief to show how we think in getting to the root of the problems our clients use research to resolve - in all sectors and across the world. The website achieves this brilliantly with 'the truth is not always on the surface' as a concept". Stephen Priestnall, CEO at Oomph noted that "clearly we wanted to achieve an elegant and innovative visual design, but we also succeeded at making the site 95% AAA accessible (the rest is AA) as well as using a cost effective CMS so Insight can control key areas of their own content."
Insight Research Group is a global marketing research consultancy established in healthcare and with a growing consumer and business division drawn from a huge pool of expertise and different techniques. A leading member of the Cello Research group of companies, they work in more than 50 countries across Europe, Africa, North America and Asia.