Oomph lets Cotswold Outdoors’ mind wander
With spring breaking through, Cotswold Outdoor has launched a national campaign that aims to inspire the spirit of walking in experienced and beginner walkers alike. Founded on Cotswold Outdoors' reputation for advice and expertise, the campaign encourages consumers to 'let your mind wander' as many of man's greatest thoughts have sprung to life during a walk in the fresh air. To run in all stores, national press, inserts, online and specialist outdoor magazines; creative development, and media planning were done by retained agency Oomph. Vicki Owen, Marketing Director said "we continue to expand our appeal to the customers by building on our heritage and core values of advice and expertise through development of insightful communications that speak from the heart of our brand". "This is a bold and creative campaign that will strengthen Cotswold's position as market leader for advice and range in the outdoor sector" added Rodger Williams, Creative Partner at Oomph.
Cotswold Outdoor is one of the UK's leading retailers of outdoor clothing and equipment. Since 2006 it has expanded its reach from 13 to 30 stores, with further store openings planned this year. Cotswold stocks all leading outdoor brands and helps people make the most of the outdoors with its uniquely enthusiastic approach to providing expert advice and service.