Oomph spins the Good With Money coin for The Co-operative Financial Services

Posted by Stuart on 27 April 2009 | 0 Comments

Tags: oomph, financial services, banking, brand, co-operative

oomph have just launched a new website for The Co-operative Financial Services in support of their current brand campaign, which is aimed at explaining exactly how they are 'good with money'.
 
The site is designed around a 3-d animation of a gold coin, which can be flipped from one side to the other to demonstrate the two equally balanced sides of The Co-operative's story. On one side sits their ethically based community programmes, social responsibililty and green credentials. One the other side is the bank's financial expertise, their history of financial solidity and their long-standing commitment to good value.
 
Carl Sharples, Head of Customer Propositions, said 'We've worked closely with oomph on proposition, creative and execution on this project to evidence our commitment to good value and customer support as well as our well known ethical credentials and the fact we're owned by our members. There's a clear strategic thought, a powerful, imaginative and engaging concept to bring it to life, and rich content linked to guidance, products, general information and our brand. We'll be building on this work in the future to enhance our reputation for commitment to Value, Fairness and Social Responsibility'.
 
Stephen Priestnall, Planning Partner at oomph added 'The Co-operative brand has a massive part to play in the financial sector in the midst of a recession, as consumers seek out trusted partners. The purpose of this site is to start to engage them in an understanding of what the Co-operative Financial Service's commitment to looking after your money means. We know it's hard to be original, different and relevant in the FS sector so it's great to get the opportunity to look at a creative route that really can't be owned by anyone else.'