Christmas 2007
With Cotswold Outdoor's portfolio of UK stores increasing significantly in 2007 it was important for the Christmas 2007 campaign to appeal to both new and returning customers, sending a clear message of what Cotswold Outdoor is about. Oomph worked on the brief proposition 'Explore a range of Christmas gift ideas with us so someone else can explore 2008' which subsequently brought about the Broaden Someone's Horizons campaign. Variations of the campaign were created for national press, instore, online and mini-catalogues and a selection of these can be viewed above.