IPP
Oomph created an online campaign to acquire and convert customers of Identity Protection insurance for CPP. The intention was to help people understand the different ways they could be at risk of identity theft that they previously would not have considered. We also developed a product microsite to take customers either through to an online application form or to call customer services to buy the product. Oomph planned and bought all online media covering banners, PPC, affiliates and aggregators. Click on the images to see the work.