Website
We built a website for Insight Research, an internationally renowned research agency, launched in June 2008 to make them stand out in a market where all the top players are clearly good at what they do. Feedback post launch from employees and clients, according to The Chairman, is 'inspiring and excellent'.
The brief was to allow Insight to grow quicker in four key ways
- Make their breadth of services easier to understand
- Make their quality of work be more apparent
- Make it easy to follow up interest
- Make it clear they are closely connected with their clients.
There was a significant challenge. Though Insight Research is a major global player and top-10 UK healthcare research company, the high quality of competition makes differentiation difficult. We had to present Insight Research on the Internet in a way which would be clearly different, without losing the clarity needed to respond effectively to the brief.
As well as producing best practice wireframes to effectively show the information architecture needed for the site, we developed a 'rational-visual' approach for the look and feel.
This required a clear planning thought on what sat behind Insight Research work for their clients.
We reached the following view, linked to their name.
'Insight is about revealing the true nature of things'
As this arguably could be claimed by some of their higher quality competition, our job was to make a visual interpretation of the idea that
- was not being done by their competitors
- created a memorable visual metaphor
- could be constructed with a 3-level usable navigation
This resulted in the following site proposition: "The truth is not always on the surface"