Front Door
To wander through the oomph house please use the navigation bar under the front door
Back Room
Back Room services:
Sometimes you start here.
With direct access to specialist research companies within the Cello group, Oomph can provide you with anything from online research to groups or quant activity. We can also team up with our sister company Face if you're interested in content co-creation.
If you already have some data that needs analysing, web, customer database, SMS, whatever, our analysts at Oomph or, for more heavy lifting, at our sister company Tangible Data will draw something insightful out of it. An insight that can be put into action - in the press, a website, media strategy, proposition or campaign plan.
Of course, to get a feel for the overall picture of your data, your segments or your campaign performance, you may want to do a selection of this all at once. We can do this as an information value assessment - perhaps bringing the ability to mix online and offline thinking, data awareness from our direct heritage and applied understanding, so we can guide towards the bits that will be useful.
If this all sounds rather dry and unnecessary - then maybe you should move on to the planning corridor. If some of it sort of makes sense, you may want to consult with us, or you may have some work to do on the Consumer Insight Platform.
Planning Corridor
Planning Corridor services:
You can start here if you like.
You will need a plan - for media and communications. We can help plan campaigns that fit with your strategic objectives. That means where you want your business to go.
It isn't about execution - yet. It's about making sure you can target the right people with the right messages through the right channels. This will include assessing your online channel for effectiveness - including SEO where we run on site optimisation, keyword building, tagging, copywriting and link building strategies for many of our clients. It is advertising after all.
That is where our media offer is so critical. To us as well as you. Without the ability to buy and plan media - especially online - we would miss out on a whole load of data about customers telling us how the ads are working. This means we would miss out on being better at our job.
We can buy across all channels and will use our experience and relationship with larger partners where we need critical mass for buying power.
Front Room
Front Room services:
You're now through the planning corridor and in the front room. Of course you can enter the house straight here if you're ready to brief.
We're now in the business of communicating with your customers. We have years of experience in advertising - in classical and new media channels.
We execute campaigns in rich media banners and microsites, press, social media, radio, brochures, DM, outdoor and TV. At the heart of it all is an objective to use planning and insight to reach the right customers at the right time with the right message...
And in all of this you might want time to pause and think. We can - and usually do - provide paper or workshop-based consultancy engagements to help clarify thinking and decision-making through your communications planning, from back room to front room.