An Oomph Value Assessment is relatively quick. We look at how your customers are using and buying your products and services with particular reference to your website. This provides quick insight before engaging in extensive product or service development. The idea is to try and use available data on your customers as simply as possible. But no simpler.
There are usually 3 stages, the 3^rd (User Analysis) we can always do later if time is of the essence and you're after some quick results:

1. Consumer analysis (qualitative research)

This analyses real consumer's attitudinal and behavioural trends.  It involves interviews to understand how individuals perceive the brand, their attitudes towards the buying process and to relevant media channels from a media-neutral viewpoint, which will probably be done online; you may even have research available that can tell us this now.

Consumer analysis serves to outline visitors' mindsets when they go about buying products in general and establishes their overall willingness to use the Internet for research and purchase purposes.  These attitudes can further be tested and validated as part of the User Analysis.

2. Web log analysis (quantitative research)

This analysis is based on the log files of the existing portfolio of the existing website, specifically in relation to how customers buy client products and services. 

It involves detailed web log analysis of the site to identifying customer behaviour on the web site; identifies how visitors research and buy client products and establishes the user paths of visitors and customers.
It will demonstrate how they navigate and where the barriers are for visitors trying to go through the buying process. In particular it will identify the drop-off points during the online buying process and which pages visitors find difficult. It will also indicate whether there are different user groups for this kind of behaviour.

There will be some 'quick wins' that can be identified directly from this web log analysis, but it will also provide areas for investigation that can be tested qualitatively in the User Analysis.

3. User analysis (qualitative research)

This will take understanding from actual online behaviour and from consumers' perceptions of buying products and feed this into user task tests. These will assess how individuals use the site to buy products i.e. how they react to the interface and how this experience influences their perception. 

Providing insight into any interface or design concerns real site users; you will be able to gauge their precise attitudes and perceptions as a result of the online experience.  It will identify why they had a positive (or negative) experience and outline practical ways this experience can be improved and enhanced. This bit can take a little more time.

The final analysis of the Value Audit will bring these three strands together within the context of the wider marketing communications, to identify which elements can be optimised and so improve conversion, customer retention and brand perception.