So, how does all this information we have been talking about get used? Through creative advertising.

Irrespective of the amount of information in the process, the Creative idea has to be simple and original in its conception as well as powerful and distinctive in its execution. Wherever it manifests.

We don't just limit ourselves to online work; in fact the conjunction of offline advertising and online advertising can be the most powerful mix for a brand.

These days there are so many ways to execute campaigns; here's a quick trip through the menu:

Press and Outdoor

Oomph plan and execute stand-alone offline campaigns designed to build brands and sell product using both press and outdoor in the old fashioned media.
Yet we also produce campaigns designed to direct consumers to the web; and campaigns that are solely online, ranging across all digital executions (email, viral, podcast etc).
We offer print and outdoor production and, of course, media planning and buying.

TV, Viral and Radio

Everyone is talking narrowcast, personal and social community-based media. What about broadcast? Broadcast film and audio is still a valid strategy when you need a clear message to reach a large chunk of your target market as part of awareness building. This might be online - through viral for example - or traditional radio and TV slots. As you'd expect we'll take our concepts through specialist production houses with our writers and art directors leading the creative edge and planners ensuring strategic consistency in the project. It's done to budget and executed to standards of creative cut-through and excellence.

Web

We talk a lot about digital in Oomph. It's a dynamic environment, continually changing with new formats being developed all the time. As the reputation of display advertising ebbs and flows with current fashion, we believe it has a role to play in both response and halo building across a blended media campaign. We build and deliver rich emails that can be highly responsive and community building at the same time. We can also design games, write and produce podcasts and we feel strongly that microsites have a strategic role to play in any client's web portfolio. And if you need a centrally content managed, template-based website that drives ecommerce, we can get our hands dirty with opensource or proprietary platforms through our developers, analysts and information architects. This last bunch are especially important as without a blueprint for a website (the 'IA), it's unlikely to perform the function you intended.