Rodger kicked it all off with a stint at Goldsmiths and Saint Martin's art colleges, where, following dropping a famous band's moog synthesizer down the stairs (yes, it was that long ago) he decided that he had better pay attention to art and forget all that roady malarkey.

It worked out fine and he did time at Leo Burnett, CDP, AMV as a writer and art director ending up at the dizzy height of Executive Creative Director at Bates Dorland; he was also founder and owner of RAW and Executive Chairman at EHS Brann.

He's worked with lots of clients of many differing sizes some of which include Sainsbury's, Volvo, Guinness, Boots, Club Med, Heinz, P&O, Electrolux and Bass. He has planned and executed work for clients in mainstream advertising using TV, Cinema, Poster and Press and has produced integrated, DM and Online campaigns across a range of clients; he's also won some gongs along the way at D&AD, Campaign Posters, New York 1 Show and Epica.

He met Stephen on a touchline on a windswept godforsaken field somewhere and, notwithstanding Stephen's taste in music, happily went into business with him.

Rodger plays wargames. A lot. Probe this subject at your peril.