Search Engine Optimisation is what it is.

This is an area where we have plenty of in-house expertise, which includes best practice content as well as very clever ways of identifying search engine ranking methods. Structuring your websites for effective search is as much about how you talk about yourself as it is about technical architecture.

Domain names, url strategy and management, campaign methodology, strategies and business case assessment all form part of the plan. We can start from scratch or come in and optimise existing sites. The optimisation won't be overnight but it will be effective.

The best bit for Oomph though is that SEO forms a key part of the online marketing portfolio. It drives a whole load of data that we can use intelligently in intelligent formats. Our planners love it.

Just a note of warning. There are many SEO outfits who will promise to deliver the earth, tomorrow. Such haste brings with it two very significant risks. The first is mis-setting of expectations - it takes months to build an effective SEO strategy and it will need continual attention. The second risk is a little more disturbing, in that there are many shades of grey in implementing SEO strategy that the engines can take a dislike to. You wouldn't want to get black balled and lose what might be your key lead-generating channel for a period of time.