When we started working with Cotwsold Outdoor with 13 stores they were emerging from a long start-up phase (since 1974!) – though with a very grown-up reputation.
As a grown-up financial services business, The Co-operative Insurance wanted to start-up in the pet insurance sector, where they were faced with stiff competition from some very well known brands.
Having been around since the 19th Century, The Co-operative Financial Services is very grown up. But there is a start-up mentality to their ‘good with’ branding that needed to build on the green.
Vodafone are very much grown-up though – you’d think? But they’re only a teenager! As they say ‘We’ve come a long way since making the first ever mobile call in the on 1 January 1985’.
This is very much a start-up. Serial entrepreneur Matt Colebourne (Doubleclick, eSpotting, nivio) joined as CEO to link up with successful founder Chris Gorma to power ChartsNow’s rise to the top of the mobile download sector.
Candidate Channel are definitely a start-up. A fixed-fee recruitment agency with a unique free insurance offer and a clever search tool called SmartSort.
Thornley-Kelham is a start up, but its former identity – Vintage and Classics Paintshops – had been around for a while. The market for vintage car restoration was growing but also being crowded by sub-standard providers.