World Vision works to make a serious and sustainable impact on poverty and its causes, especially as they affect children. Whether it's enabling people in developing communities to support each other, or linking donors to those in need through child sponsorship, or creating networks to campaign for justice, they believe that getting people connected is the best way to make a difference. Oomph were appointed in April 2007 as CRM agency for World Vision to develop the eCRM supporter programme and in July 2007 as web agency.