NARPO has a growing membership.
Their story, like many over-50’s organisations, is becoming about much more than retirement, as their members live longer and do more.
Strategy
CRM
Web design and build
GDPR
The thought
Transforming retirement into ‘Life, Work and Leisure after the Police’
Project
Repositioning, website build and CRM
We did
Market evaluation, rebranding, positioning development, strap-line creation, look and feel.
From this we developed an all-new website to represent the new positioning.
A user-centred Information Architecture was deployed on a WordPress platform, integrating with a new CRM system deployed from oomph.
We put together a relaunch programme with video, email and digital content development.
The member experience was designed to be engaging, focused on a new and thriving phase of life, not a wind down.
Life, work and leisure. After the Police.
The roll out of the new positioning was across all social platforms, email communications and print magazine.
We did