Project People wanted to set a benchmark for their global clients through digital transformation.
Positioning
Rebrand
Web build
Product development
The thought
The world is now your workforce
A working prototype that showcased an innovative approach to global recruitment
Project
A re-positioning programme of work
We created
A new refreshed look and feel for the website to represent a new positioning.
This involved working on an Information Architecture that would work within the existing platform whilst we evolved a full rebrand project.
In the meantime we built a prototype new product area that was then integrated into a launch marketing plan.
The next phase of the project was about launching a new digital platform, integrated with their candidate workflow, showcasing Project People’s digital transformation expertise as a global recruitment outsourcing business.